Progression of the title for my film 'Love Triangle'

Once we had the name of our film 'Love Triangle', the next step was to make the title to be put into our film. When making the title, it needed to be linked in with the teenage angst genre, fit in with the film storyline and connect with the target audience of teenagers.

Our first idea, was a book, as it connotes teenagers as they go to school, the title was put on top of it in simple white serif font. The colour white was chosen as it was the best colour to put on top of the brown book.
However, although the book was a good idea as it does suggest teenagers and education, this wasn't the main element within our film.

 As we wasn't happy with the book idea, we then made another title, with it consisting of a pink triangle to connote with the title. A little red heart was put in the middle of the triangle used as a metaphor of the love is in the triangle, creating a 'Love Triangle'. As the colours red and pink were used, the font was made red as the heart in the middle was red, the colours made sense to make the title font red as well, so there was only two different colours on the title logo and not three. The colours pink and purple were used as they are stereotypically teenage girls favourite colours along with red being connoting love. We also tried a sans serif font to see if this was effective on the title, however, we felt that this was reflective enough on the storyline of the film. Although, the iconography on this was effective by using the metaphor to create title's name within images, we felt it wasn't effective on the title and storyline.

As the idea above didn't result in the way we wanted as it looked too complicated, we went back to a simple idea. This consisted of a simple heart was serif font on top.  We made the title in purple as it connotes teenage girls, the simple heart in the background represents love within the film. The font was serif, as it connotes teenagers and romance. Once this was completed, we didn't like this idea either, we felt it was too simple, and purple on top of purple didn't look right.





We then tried a complete new idea, we used a stick note as the background, as this connotes teenagers and they are constantly writing things down. We stuck with the heart in the background as this connotes the storyline of romance in our film. We changed the heart colour to a dark purple and took the inside of away, this was to make it more simple, however, with the outline of the heart a thick line was effective as it made it suitable for the romance as within the film the romance isn't complete. We then changed the font to a scribble serif font, we did this as it would link into how the characters were being introduced with a scribbly circle. We used the colour purple again, as this is effective and connotes teenagers. However, the font isn't as effective as the way it is when introducing the characters.

As we didn't like the font in serif white, in red serif, purple serif or the scribbly purple font, we then tried a new idea. We wasn't happy with the different styles of fonts we had created so far. Therefore focused on getting the best suitable font for our film. We then suggestsed out of all the colours we tested so far, purple was the most effective and reflected with our film as it connotes teenage girls. The serif font suggests romance and teenagers handwriting which still connotes school which is a setting within our film.



With the font decided, we then added it to the sticky note idea, as we thought this was reflective on teenagers. We also kept the heart with the thick outline as this connotes the romance within our film as it isn't all happy romance therefore the middle is missing by being used as a metaphor for the love within our film. The font was most effective by using the bold purple serif font on top of a yellow background which makes the title and colour stand out and appeal to the audience. The title alone will attract mostly female teenagers as romance is the genre they enjoy the most to watch however, boys can watch our film as its not just about romance it also has an educational message of bullying in it.

When coming to put our title on our film, we had to loose the stick note idea, as it didn't naturally fit into the setting. Therefore, we took the background of the sticky note away, and made the heart more of a light pink than purple as pink connotes romance more than purple. Also the purple stood out more on the bedside cabinet where the title was naturally fitted into in our film.